Director of Marketing

MetaCommunications, an internationally recognized leader in the development of software solutions for the graphic arts industry, has an immediate opportunity for an experienced Director of Marketing.

This position is responsible for developing and implementing marketing, public relations and branding strategies for the company including media relations, collateral development, and tradeshows.

Responsibilities

• Collect and analyze competitive products, tactics, and strategies.
• Lead new and ongoing marketing and public relations initiatives.
• Identify and develop strategies for new markets and channels.
• Increase customer awareness, consideration and preference of our products through strategically placed external communications including press releases and marketing collateral.
• Identify key internal business and product developments for publicity opportunities.
• Develop, organize, and manage tradeshows, seminars, and partner events.
• Write creative and effective sales tools to evangelize our products including selling guides, sales presentations, data sheets, product comparisons, competitive briefs, FAQ’s, ROI analysis, and reviewers guides.
• Create product positioning and messages that effectively ensure our products’ leadership position in the marketplace.
• Manage marketing efforts for new product introductions.
• Maintain branding standards, internally and externally.
• Manage relationships with outside agencies and other resources as appropriate.
• Provide analysis and feedback for product engineering teams.

Qualifications

• 3+ years experience as a business-to-business Marketing Director, preferably in the software development or other technology industries.
• Solid knowledge of marketing fundamentals.
• Strong analytical skills.
• Excellent writing skills (both technical and creative) are mandatory.
• Excellent verbal communication and presentation skills.
• Capable of managing multiple priorities in a fast-paced environment.
• Strong entrepreneurial spirit and interest in being part of a growing company.
• No fluff – Must have the ability to thoroughly understand the capabilities and benefits of our software and effectively communicate those to our audience in crisp and concise messages.

About MetaCommunications

MetaCommunications, Inc. is an internationally recognized leader in the development of software solutions for the graphic arts industry. As a result of our recent strong growth and the anticipated launch of several new product lines this year, we are looking for a number of professional team members to join our rapidly growing company. Positions are available at our headquarters in Iowa City, Iowa and our branch office in Saint-Petersburg, Russia.

We have thousands of users worldwide. Our rapidly expanding customer base includes such companies as Abbott Laboratories, Allstate, Time Warner, Bandag, Carson Pirie Scott/Younkers, HIT Entertainment, Merrill Lynch, MapQuest, State Street Research, U.S. Army, the Village Roadshow, Walker Books, as well as hundreds of other organizations located throughout the world.

To Apply

We offer an excellent benefits package, competitive salary, opportunities for professional growth, and an entrepreneurial work environment.

Send resume in confidence to: employment@meta-comm.com or MetaCommunications, 1210 S. Gilbert, Iowa City, IA 52240.